Privacy policy

shop.tirth.com (“we”, “our”, “us”, “Tirth”) is committed to protecting the privacy of users (including customers, buyers, and visitors—registered or unregistered). Please read this Privacy Policy carefully to understand how we collect, use, store, and protect your information.

This Privacy Policy is published in accordance with Rule 3(1) of the Information Technology (Intermediaries Guidelines) Rules, 2011 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

USER’S CONSENT

By accessing or using shop.tirth.com, you acknowledge that you have read and understood this policy and expressly consent to the collection and use of your information as described herein.
If you do not agree with this Privacy Policy, please do not use the website.

Continued use of the website confirms your unconditional consent to our data practices, including collection, storage, processing, and disclosure in accordance with this Privacy Policy.

This Privacy Policy should be read together with our Terms of Use.

COLLECTION OF PERSONAL INFORMATION

To create a user profile on shop.tirth.com, you may be required to provide:

  • Phone Number (for OTP verification) – mandatory
  • First Name & Last Name – optional
  • Date of Birth – optional

If you choose not to provide optional information, you may still access and use most features of our website.

PURPOSE AND USE OF DATA

The information collected is used to:

  • Create a personalized user experience
  • Verify your identity through OTP
  • Provide services based on your preferences
  • Improve our platform and offerings

Optional details like date of birth will not restrict access if not provided.

DATA DELETION

Users can delete their account by using the “Delete Your Account” option from the side menu and following the instructions provided. Deleting the account removes personal information associated with your profile.

OUR COMMITMENT

We are committed to protecting user privacy—whether registered or simply visiting.

  • We do not sell, rent, or trade user information.
  • Information used for predictions or personalisation is strictly used for the intended purpose.
  • Users with severe mental health concerns are advised not to use the website. Information related to self-harm may be shared with law enforcement if required.
  • We do not guarantee the accuracy of any predictions, product details, or services offered on the platform.
  • We do not provide warranties for any products or services listed.

INFORMATION COLLECTED BY THE WEBSITE

1. Personal Identifiable Information (PII)

This includes information shared during:

a) Account Creation

  • Full Name
  • Address
  • Phone Number
  • Email Address
  • Date of Birth
  • Gender
  • Location
  • Photograph
  • Any “sensitive personal data or information” under IT rules

Email or mobile number with OTP/password helps secure the user profile.

b) Booking a Paid Service

  • Financial information (bank account, card details, UPI, etc.) collected via secure third-party payment gateways
  • IP address
  • Any additional information provided during orders

c) Cookies, IP Address & Log Files

We may collect:

  • Browser cookies
  • Session data
  • Time/date of visits
  • Pages viewed
  • Ad preferences

You may disable cookies, but some website features may not work correctly.

d) Third-Party Platforms

Information shared on third-party platforms linked from our website is governed by their policies. We are not responsible for misuse by third parties.

e) Feedback & Public Info

Comments on articles, blogs, or public forums are visible to all users—please exercise caution.

f) Miscellaneous Information

Any information voluntarily shared via email, support requests, or phone may be used to address your concern.

2. Non-Personal Identifiable Information

This includes:

  • Previous/next website visited
  • ISP/telecom provider
  • Browser type
  • Device information
  • Geolocation

Used for troubleshooting, analytics, demographic trends, compliance, and improving website performance.

USER RESPONSIBILITY

Users must ensure the information they provide is authentic, correct, and updated.
We are not responsible for inaccuracies. Users shall indemnify us against any misuse or breach.

SECURITY MEASURES

We use reasonable security practices:

  • Secure servers
  • SSL-encrypted payment gateways
  • Encrypted data transfer
  • Physical and electronic safeguards

However, no method of transmission is fully secure. Please avoid sharing login details with anyone.

We are not responsible for the security of email or internet communications beyond our systems.

USAGE OF INFORMATION

Information may be used for:

  • Personalized browsing experience
  • Research & analytics
  • Marketing and promotional improvement
  • Cookie-based personalized content
  • Enhancing website performance
  • Technical issue resolution
  • Statutory/legal compliance
  • Traffic and usage trend analysis

Mobile-related information and OTP data will not be shared with third parties for marketing.

CONFIDENTIALITY

Confidential user information will not be shared except:

  • If there is a threat to a user’s life or safety
  • When required by law or investigation
  • To protect rights or property of the website

CHILDREN’S PRIVACY POLICY

  • Services are intended for users 18+ years.
  • We do not knowingly collect information from children under 13.
  • If you believe a child under 13 has submitted information, please contact us immediately at support@tirth.com so we can remove it.

SAFETY & SECURITY

shop.tirth.com uses advanced encryption and security practices to safeguard personal and financial data. We strive to offer a safe and secure shopping experience.

DISCLAIMER

We are not responsible for interactions between the user and any third-party website.
Users should review third-party privacy policies independently.

GRIEVANCE OFFICER

Name: .............................
Email: support@tirth.com

This officer is appointed under the Information Technology Act, 2000 for reporting discrepancies or concerns regarding Terms of Use, Privacy Policy, or user data.